Phaidon Nike: Better is Temporary Sam Grawe Red,Yellow
"Nike: Better is Temporary" is a significant publication that chronicles Nike's evolution from a rebellious startup to a global phenomenon. This visually immersive survey provides a unique behind-the-scenes exploration of Nike's design philosophy, showcasing groundbreaking innovations, well-known products, and previously unreleased designs, prototypes, and insider anecdotes. The book is divided into five thematic chapters: performance, brand expression, collaboration, inclusive design, and sustainability, each highlighting Nike's commitment to these areas. The book's design is as remarkable as its content, with a striking cover featuring layers of Nike's signature Volt yellow and Hyperpunch pink colors over an image of world-champion marathoner Eliud Kipchoge printed in a half-tone dot pattern. The spine of the book, visible through the clear jacket, displays colored tabs that extend from the interior pages. With 500 color illustrations and insights shared by Nike's exceptional team, "Nike: Better is Temporary" serves as a manual of innovation and inspiration for future generations.
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