Privacy Policy

At we work to ensure that your privacy is protected when using our services, which means that all customer information provided to is treated as confidential. No information will be disclosed to third parties and is strictly used by the customer and

Please stay updated to any changes to this Privacy Policy by visiting our page. 


What types of personal data do we collect? 

We collect information that you submit on our site, for example when you place an order, create an account, contact our customer service, and participate in a raffle.

We collect personal data such as contact information, date of birth and etc. We only collect the most necessary data and will keep it for as long as necessary. After this, your personal data will be deleted.


How do we use your personal data?

We may use your personal data for the following purposes:

• To create and manage your Naked account
• To process your orders and returns
• To contact you in the event of any problems with your order or delivery
• To send newsletters • To notify the winners of raffles, which are arranged online
• To analyze and create statistics, in order to make your shopping experience better
• To prevent fraud or misuse of our services
• To respond to email inquiries


What are your rights?

You have the right to request information about the personal data we behold on you at any time. You can request correction of incorrect or incomplete personal data we hold about you via our customer service. You can request that we delete data we hold about you, or stop processing or collecting it, except for special circumstances such as if there is a legal storage requirement (for ex. book-keeping rules), or when there are other legitimate grounds to keep the data (for ex. unsettled debts).


How do we protect your data?

At, we have taken technical and organizational measures to protect your data from being lost, accessed, disclosed, altered or destroyed.

The information you submit on our website, such as credit card information, is encrypted using secure socket layer technology (SSL). Payments proceed securely in Adyen, which are a PCI DSS 3.2 compliant as a Level 1 Service Provider, which is the key security standard within the payment industry. Adyen uses HSMs to which no individual access by anyone is granted.


Google Analytics 

We use Google Analytics to collect statistics about buying- behavior and positions to provide a better shopping experience.



What are cookies? To cut it short, cookies are small files that are saved during subsequent visits to a website. These files are retrieved from your computer, tablet, or mobile device and based on your behavior on the website. There are two types of cookies, permanent cookies which are stored as a file on your computer or mobile device for no longer than 12 months, and session cookies which are stored temporarily and disappear when you close your browser session.

What do we use cookies for? We use it to up our individual customer’s (yeah, we mean you!) user experience, and create a more personalized site. We use cookies for site functionalities, which allows you to navigate our site and use several features. Site analytics, which allows us to measure and analyze how our customers use our website, to improve the user experience. Customer preference, which means that your preferences (for ex. Language, account and location) will be remembered. Targeting and advertising, which are used to deliver relevant and personalized adds to you.

When do you accept cookies, and what if you don’t accept? You accept cookies by entering and using our site. On the front page, you will get notified about cookies. If you choose not to approve cookies, your shopping experience may be affected.

Is it possible to erase cookies? You can erase your browser history and thus your cookies, on the settings of the specific browser you are using. Please be aware that if you choose to erase your cookies, your user experience may be affected, and you are unable to use certain functions on our site.